Skip to the case study

A small shop.An open door.

From “Who are you?” to ready for a payment.

Scroll into the story
Original Paykit store creation success screen

An original product screenExplore / play / keep going ↘

Market context / Vietnam, 2022–2023

28%

of in-store payment value ran on cardsPayment value. Worldpay, Vietnam POS mix 2023

42%

of surveyed Vietnamese SMBs accepted themMerchant acceptance. Visa survey, fieldwork Sep–Oct 2023, n=350, weighted to micro businesses

75% of the same shops already took some digital payment. Taking a digital payment and accepting a card were different capabilities. These figures describe different populations, not a percentage-point gap.

Why not

A conventional route involved several handoffs.

This sequence illustrates a conventional POS setup. Routes varied by acquirer, and digital onboarding was already emerging during the engagement.

  1. Chuẩn bị hồ sơ

    Gather the file

    Why this step mattered +

    Business registration, the representative's ID, proof of address, bank account, and four photographs of the shop: frontage, products, counter.

  2. Làm việc với ngân hàng

    Go to the bank

    Why this step mattered +

    Copies certified, or originals carried in for comparison. Some acquirers required opening an account with them first.

  3. Thẩm định

    Underwriting

    Why this step mattered +

    The acquirer assesses the merchant. Nothing the shop owner can do but wait.

  4. Ký hợp đồng

    Sign the contract

    Why this step mattered +

    On paper, in person.

  5. Lắp đặt thiết bị

    Terminal installed

    Why this step mattered +

    Staff visit the shop, install the POS terminal and train whoever will use it. Only now can a card be taken.

Paperwork → review → activationIllustrative sequence, not a measured Paykit baseline.

The brief I designed against

Make card acceptance accessible through the app.turn a process of paperwork, coordination and days into an activation that finishes inside the app.

That is the whole product thesis, and it sets the constraint for every screen after it: the required information needs a clear place in the app, with the right tasks for each merchant model.

Chính sách chung

Tôi đã đọc và đồng ý

Tiếp tục

Mô hình kinh doanh
  • Cá nhân kinh doanh
  • Hộ kinh doanh
  • Doanh nghiệp

Tiếp tục

Giấy phép kinh doanh
Tên hộ kinh doanh
Tạp hoá Bình Minh

Xác nhận

Xác thực căn cước

Giữ căn cước sát mặt sau điện thoại

Đang đọc chip…

Xác thực khuôn mặt

Đưa khuôn mặt vào khung hìnhNhìn thẳng vào cameraGiữ yên để hoàn tất xác minhVui lòng không đeo kính đen

Xác minh sinh trắc học

Thông tin cửa hàng

Tên cửa hàng

Tạp hoá Bình Minh

Ngành nghề

  • Tạp hoá
  • Ăn uống
  • Thời trang

Tiếp tục

Thoả thuận sử dụng dịch vụ

Ký bằng khuôn mặt

Ký thoả thuận

Tạp hoá Bình Minh

Tạo cửa hàng thành công

Cửa hàng đã sẵn sàng nhận thanh toán thẻ

Xem cửa hàng

Step 01 / 8 · read · Chính sách chung

Say what this will cost before asking for anything.

The design decision +

The merchant agrees to the general policy first. Putting it at the front means nobody assembles a file and then discovers the terms.

Step 02 / 8 · choose · Mô hình kinh doanh

One question decides every screen after it.

The design decision +

Individual seller, household business, or company. The answer sets which evidence regulation will ask for — so it is asked once, at the start, instead of being inferred later.

Step 03 / 8 · prove · Giấy phép kinh doanh

Photograph it. Do not retype it.

The design decision +

OCR reads the registration certificate and fills the form. The merchant's job becomes correcting a machine rather than transcribing a document — and an individual seller never sees this step at all.

Step 04 / 8 · prove · Xác thực căn cước

Read the card, not a photo of the card.

The design decision +

The ID is held against the phone and the chip is read over NFC. The data is signed by the issuer, so it cannot be a photograph of someone else's card.

Step 05 / 8 · prove · Xác thực khuôn mặt

Match the person to the chip, and say why when it fails.

The design decision +

The face is checked against the portrait the chip returned. Every rejection names its own cause — too dark, not centred, wearing sunglasses — because a biometric step that fails silently is a step people abandon.

Step 06 / 8 · prove · Thông tin cửa hàng

The only part that feels like a shop, not a filing.

The design decision +

Name, category, address. This is the merchant describing their business rather than proving their identity, and it is deliberately the last thing asked.

Step 07 / 8 · prove · Thoả thuận sử dụng dịch vụ

Sign a legal agreement with a face.

The design decision +

The service agreement is read to the end, then signed with the same facial verification used in step five. No printing, no scanning, no waiting for a courier.

Step 08 / 8 · done · Tạo cửa hàng thành công

The shop exists, and it can take a card.

The design decision +

A payment link, a QR, a card. The agreement follows by email so the merchant has their own copy of what they signed.

Same flow, three shapes

A checklist, not a wizard.

Each merchant only ever sees what regulation asks of them. Switch models, then untick the checkbox.

Cá nhân kinh doanhIndividual seller

  1. Thông tin định danh

    • Giấy tờ tuỳ thân
    • Thông tin cá nhân
  2. Thông tin cửa hàng

    • Thông tin cửa hàng

Gửi đăng ký

Hộ kinh doanhHousehold business

  1. Giấy đăng ký kinh doanh

    • Giấy đăng ký hộ kinh doanh
  2. Thông tin chủ hộ

    • Giấy tờ tuỳ thân
    • Thông tin cá nhân
  3. Thông tin cửa hàng

    • Thông tin cửa hàng

Gửi đăng ký

Doanh nghiệpCompany

  1. Chứng nhận đăng ký kinh doanh

    • Giấy đăng ký doanh nghiệp
  2. Người đại diện pháp luật

    • Giấy tờ tuỳ thân
    • Thông tin cá nhân
  3. Giám đốc / Tổng giám đốc

    Người đại diện kiêm luôn vai trò này

    • Giấy tờ tuỳ thân
    • Thông tin cá nhân
    • Quyết định bổ nhiệm
  4. Kế toán trưởng / Phụ trách kế toán

    • Giấy tờ tuỳ thân
    • Thông tin cá nhân
    • Quyết định bổ nhiệm
  5. Thông tin cửa hàng

    • Thông tin cửa hàng
  6. Chủ sở hữu hưởng lợi

    • Danh sách chủ sở hữu hưởng lợi

Gửi đăng ký

One person selling on their own name. No business licence exists to upload.

3
things to hand over
1
people to verify by face

The only conditional branch in the flow. One tick, three tasks.

Why the opportunity mattered / Historical context

A market signal, not a Paykit result.

79%

of card-accepting SMBs reported turnover growth

46%

of those not accepting cards said the same

Reported turnover growth among SMBs that accept cards versus those that do not. Correlation: firms already growing are also likelier to add card acceptance. Visa’s March 2024 publication of its 2023 SMB survey ↗

Beyond the onboarding flow

One merchant.
Three connected surfaces.

My Merchant Portal work also covered getting paid and running the business after activation. These are the three areas documented in the original project.

01 / Get started

Merchant onboarding

Account registration and evidence collection for individual sellers, household businesses and companies.

  • Business-model routing
  • Identity and business documents
  • Service agreement
02 / Get paid

Payment links

Let social sellers request payment without their own website. Set an amount, add customer information and share a link.

  • Link creation and sharing
  • Payment-method configuration
  • Cards, wallets and bank transfer
03 / Run the business

Merchant web

Extend the merchant experience to the browser, with the information and integration settings needed after a sale.

  • Revenue overview
  • Transaction search and management
  • API keys and webhooks

The source frames

Design frames from the engagement.

The phone above is these screens redrawn so the sequence could actually play. These are the frames themselves.

  • Mô hình kinh doanh / the routing question
    Mô hình kinh doanh / the routing question
  • Xác thực căn cước / reading the chip
    Xác thực căn cước / reading the chip
  • Thoả thuận / before the face signs it
    Thoả thuận / before the face signs it
  • Tạo cửa hàng thành công / open for cards
    Tạo cửa hàng thành công / open for cards
My contribution
Product design, from the regulatory brief through to the shipped flow.
What I worked on
Activation for all three merchant models, NFC and face verification, document capture with OCR correction, the service agreement signed by face, plus payment links and the merchant web console around it.
The hard part
Up to 11 pieces of evidence about 3 different people, for a company — without it reading as a filing. The explorer above is how that was kept bearable.

Market figures are published third-party research, cited where they appear, describing Vietnam between January 2022 and December 2023 — the period the product was drawn against. They provide period context; they are not Paykit results, and they are not a description of the market today. No activation time is quoted anywhere on this page, because no primary source from that window publishes one.