Clarity before commitment.
Find the actual problem, map the constraints and decide what is worth building before investing in the full product.
A clear direction. A product people want.
Your nextbig thing.Made real.
I connect business thinking, product design and hands-on making. So your idea becomes something people can understand, use and choose.
Explore the workFrom the first question to the first version.Move your cursor. Shape the possibility.Scroll to discover ↓
01 / The reason to work togetherBusiness intent → Product experience
Good ideas deserve
more than a deck.
They deserve to work.
I’m Quang. I work with founders and product teams to turn the question “what should we build?” into a clear direction, a tangible experience and a first version worth testing.
From regulated fintech journeys to new product concepts, I connect the business rules, the user experience and the details that make it real.
Complexity, made usable.
Turn business rules and messy workflows into an experience your customers and team can confidently navigate.
Something you can test.
Give your team a prototype to use, question and improve. Make decisions around a shared experience.
02 / A timeline of things I’ve madeEach one changed the next.
One thing
led to another.
2022 → 2023
VIDIVA / Ting / Business Analyst
A little pot.
A bigger reason.
Giving a wallet balance a name and a goal.
Open the Ting chapter ↗
Current / still making
Independent / my own products
This time,
it’s mine.
The portfolio you’re in, designed and built as a product.
Open this chapter ↗More from the workbench Open index ↗
03 / How I can helpOne partner. Across the product.
Different hats.
One clear direction.
Bring me in for a specific challenge,
or connect the work from idea to delivery.
Opportunity
Experience
Product
The question we answer
What should this product become?
Connect the business opportunity to an experience people want to use. From the first proposition to the details of the product.
- Product direction
- End-to-end journeys
- Testable product experience
Ambition
Priorities
Release
The question we answer
What is worth building next?
Turn an open-ended ambition into a focused scope. Align business priorities, user needs and delivery constraints so the team knows what matters next.
- MVP scope & priorities
- Acceptance criteria
- Delivery alignment
Friction
Flow
Interface
The question we answer
How do we make this feel effortless?
Untangle the journey, define the interaction and craft the interface. Make complex tasks understandable, all the way down to the difficult edge cases.
- User flows & wireframes
- Interface design
- Interaction specifications
Idea
Prototype
Feedback
The question we answer
Can we see it before we commit?
Give a half-formed idea enough shape to discuss and test. Visual concepts and working prototypes help everyone see the same possibility.
- Concept exploration
- Visual direction
- Interactive prototypes
Requirements
System
Clarity
The question we answer
How does the whole thing fit together?
Map the rules, states and dependencies behind the experience. Give business and engineering a shared picture of how the system needs to work.
- Requirements & rules
- Process & state maps
- System handoffs
04 / The way I workShared questions. Visible progress.
Less guesswork.
More forward.
Stay close to the problem.
Make the next decision easier.
Find the friction.
Understand the business, the people and what is getting in their way.
We leave with a shared problem.Choose a direction.
Turn what we learn into priorities, a product concept and a scope.
We leave with a decision.Make it real.
Design the experience. Build a prototype. Put the idea in someone’s hands.
We leave with something to use.Learn. Refine.
Review the experience, resolve the gaps and support the next version.
We leave knowing what comes next.05 / A practice, in practice
This website
is part of
the work.
The positioning, the visual system, the interaction and the build. An idea carried all the way into an experience you can use right now.
Go behind the experienceHave something in mind?Let’s give it a direction.
An early idea. A difficult flow. A product ready for its next chapter.